Emirates Airlines had a problem. Its in-flight magazine, Open Skies, was dull and formulaic. Advertisers were not happy and neither were its readers. I was hired by Dubai-based Motivate Publishing to re-invent the in-flight magazine and make it the best in the world. 

I art-directed each issue, using colourful illustrated graphics, commissioned the writers and photographers and sub-edited every issue before sending to press. 

The magazine was a success, winning a number of awards – more awards than the publishing company had won in its previous 25-year history.